Commercial growth for hospitality and yachting.
THALASSA is a Crete-based consultancy that helps hotels, resorts, charter operators and marinas earn more from what they already have, and open the markets they haven’t reached yet.
Strategy that shows up in the numbers
Practical, tailored work focused on profit, not slide decks.
Commercial strategy
Positioning, pricing and channel mix built around your guests, charterers and season.
Revenue growth
Yield and rate management, direct-booking growth and upsell programmes that lift revenue per guest.
Business development
New partnerships, agents, brokers and markets, with a clear pipeline to follow up.
Operational optimisation
Leaner processes and sharper cost control, so more of each sale becomes profit.
Two industries, one commercial mindset
We work in the places where hospitality and the sea meet.
Hotels, resorts and villas
From boutique properties to larger resorts, we help you fill the shoulder seasons, raise average rates and rely less on commissions.
- Pricing and distribution review
- Direct-booking and CRM strategy
- Packages, experiences and upsell
- Sales and partnership development
Charter, marinas and services
We help yacht operators and marine businesses win higher-value clients, manage seasonality and build lasting broker and agent relationships.
- Charter pricing and fleet positioning
- Broker and agent networks
- Marina and service revenue streams
- Hospitality-grade guest experience
Hotel management
Hands-on commercial and operational management for independent hotels, boutique resorts and villa collections in Crete and the islands. We act as your commercial team, or work beside the one you have.
Sales, contracting, monitoring and direct business. Pricing, forecasting, distribution and a clear action plan.
Sales strategy
- Annual sales strategy and commercial plan
- Target markets and buyer personas
- Direct sales development
- Tour operators, DMCs, travel agencies and corporate clients
- Contract and allotment negotiation, and partner production tracking
Revenue management
- Initial pricing strategy and BAR by room type and period
- Dynamic pricing based on occupancy, demand and pickup
- Minimum stay and restrictions; last-minute and early-booking strategy
- Weekly revenue review, and occupancy / ADR / RevPAR forecast
- Pace and pickup analysis
OTA and distribution
- Booking.com, Expedia and other channels
- Rate parity and room availability
- Channel manager and PMS monitoring
- Promotions, visibility tools, extranets and content
Direct sales and website
- Direct booking strategy and booking engine review
- Offers and packages
- Conversion rate tracking
- Growing direct bookings over OTA
Market and competitor analysis
- Regular tracking of 4 to 6 key competitors
- Prices, availability, reviews and positioning
- Benchmarks for ADR, occupancy and product offer
- Monthly competitive report
Contracting and B2B
- Communication with agents, DMCs and tour operators
- Rates and offers, contract negotiation
- Production, cancellations, no-shows and payment terms
- New partnerships
Reservations oversight
- Reservation flow and correct rate application
- Cancellations, modifications and overbooking strategy
- Upselling room types and services
- Reservation procedures
Reporting to ownership
- Monthly commercial and management reports
- Occupancy, ADR, RevPAR, pickup and pace
- Sales production and OTA performance
- Competitive pricing and operational issues
- Action plan for the next month
Operations oversight, problem solving, guest experience and food and beverage, alongside business development.
Guest experience
- Guest journey and pre-arrival communication
- Review monitoring and handling of important complaints
- Upselling and ancillary revenue
- VIP and repeat guest strategy
Breakfast and bar
- Breakfast operation, quality and presentation
- Menu and buffet optimisation
- Food cost, purchasing and waste
- Bar operation, menu and pricing
- Signature cocktails and local products
Operational coordination
- Weekly operational meeting
- Reception, housekeeping, breakfast and bar
- SOPs, problem tracking and corrective actions
- Coordination with external partners
Financial monitoring
- Monthly P&L review with ownership and accountants
- Revenue against budget; ADR, occupancy and RevPAR
- Payroll, food and beverage cost, main operating expenses
- Cash-flow awareness
Budgeting and forecasting
- Annual sales and revenue budget
- Monthly forecast
- Base, optimistic and conservative scenarios
- CAPEX and improvement proposals
HR, light management
- Staffing levels
- Recruitment of key positions
- Training needs and performance review with ownership
Marketing coordination
- Work with your agency and social media manager
- Commercial priorities and campaign proposals
- Content needs from Sales
- Email marketing and CRM strategy
- Google and Meta campaigns where needed
Projects: 4★ boutique beachfront hotels
Our core work is with boutique hotels on the water, where location is a strength and the commercial plan has to make the most of a short season.
Pricing and distribution
Pricing strategy, channel mix and direct-booking growth for a 4★ beachfront boutique hotel.
Partners and contracts
Tour operator, DMC and agency contracts, with production tracking through the season.
Guest experience and F&B
Breakfast and bar, service standards and monthly reporting to ownership.
Sailboat cruises
We help sailing charter companies and skippers build cruises that sell well, fill the calendar and earn repeat guests across the Cretan and Aegean seas.
Itinerary and product design
Weekly routes, cabin and whole-boat offers, and themed cruises such as food, wellness and families.
Pricing and seasonality
Rates by season and cabin, early-booking and last-minute rules, and a plan for May to October.
Brokers and direct sales
Charter agents, hotel partners and a direct-booking website that converts.
Onboard experience
Hospitality-grade crew standards, provisioning and add-ons that raise revenue per cruise.
Heraklion to Dia Island
Daily cruises to the protected island of Dia, with swimming stops. Choose the half-day or the longer day on the water.
Heraklion to Elounda
A short escape along Crete’s north-east coast, ending at Elounda’s bay.
South Aegean Cruise
Island-hopping across the southern Aegean, with time to explore each stop.
Round of Crete
A full circuit of the island, sailing its coasts, bays and harbours.
How we work with you
Diagnose
We review your numbers, market and operations to find where the money is.
Plan
A focused plan with priorities, targets and a realistic timeline.
Implement
We work alongside your team to put the plan into practice.
Grow
We track results and refine, so growth is sustainable season after season.
Let’s talk about your next season
Tell us a little about your business. We reply within two working days.